📊 OVERVIEW
An editable Excel workbook designed to guide users through the full lifecycle of social media strategy—from research and competitive analysis to execution and performance tracking. Ideal for founders, marketers, and consultants building long-term, platform-aligned content strategies.
📦 WHAT’S INCLUDED
• 📊 Editable Excel workbook (.xlsx)
• 🧾 Structured sections for mission, vision, audience, messaging, SWOT, and competitive edge
• 📘 Built-in logic for platform-specific objectives, measurable goals, and implementation checklists
• ✅ Post-launch tracking for engagement, influence, and network growth across Facebook, Twitter, LinkedIn, YouTube, Instagram, and Snapchat
🧠 USE CASES
• Strategic planning for brand or campaign-level social media presence
• Client-facing documentation for discovery, goal-setting, and rollout
• Internal alignment across marketing, content, and leadership teams
• Reusable format for any industry, platform mix, or growth stage
🎯 FEATURES
• Editable .xlsx format with UK spelling and layout standards
• Modular structure with consistent logic across research, planning, execution, and measurement
• Unbranded and consultancy-free
• Compatible with Microsoft Excel and Copilot editing
🔴 INSTANT DIGITAL DOWNLOAD
This template is available immediately—no waiting, no shipping, no locked fields. Built for professionals who need a clean, editable strategic planner they can deploy across any social media initiative, campaign cycle, or client engagement.
