📊 OVERVIEW
An editable Excel workbook designed to benchmark social media performance across platforms, with built-in logic for reach, referral traffic, follower growth, and engagement metrics. Ideal for founders, marketers, and consultants conducting audits, preparing reports, or refining platform strategy.
📦 WHAT’S INCLUDED
• 📊 Editable Excel workbook (.xlsx)
• 🧾 Structured fields for platform name, profile link, follower count, post frequency, and referral traffic
• 📘 Built-in logic for percentage change (monthly/yearly), reach, and click-through performance
• ✅ Modular layout covering Facebook, Instagram, LinkedIn, TikTok, YouTube, and more
🧠 USE CASES
• Internal performance audits and platform benchmarking
• Client-facing reporting for social media management or strategy reviews
• Pre-launch diagnostics and post-campaign analysis
• Reusable format for any platform mix, brand size, or content cadence
🎯 FEATURES
• Editable .xlsx format with UK spelling and layout standards
• Modular structure with consistent logic across all platform rows
• Unbranded and consultancy-free
• Compatible with Microsoft Excel and Copilot editing
🔴 INSTANT DIGITAL DOWNLOAD
This template is available immediately—no waiting, no shipping, no locked fields. Built for professionals who need a clean, editable audit tracker they can deploy across any social media strategy, reporting cycle, or client engagement.
